Public screening of COVID-19 vaccine promotion videos: engaging with Chinese communities

What’s on offer?

These events, based on research undertaken in Leicester and Manchester by Dr Qian (Sarah) Gong (University of Leicester), will highlight the barriers and facilitators of COVID vaccine uptake among the UK Chinese communities.  Following an introductory talk by Dr Gong and screening of three COVID-19 vaccine promotion videos that address some of the barrier/facilitator issues there will be a Q&A session where attendees will be encouraged to take part in discussions and provide feedback.  The events, which are being held in both Leicester and Manchester, will run a parallel Zoom session to enable remote access. 

What’s it about?

The aim of these sessions is to discuss COVID-19 vaccine hesitancy and the barriers and facilitators of COVID vaccine uptake.  Three videos have been produced which address some of the barrier/facilitator issues, and include 1) an interview with a doctor about COVID-19 vaccines, 2) a quick-fact animation about the vaccines (types, possible side effects, how to access and misinformation) and 3) stories of vaccination of three members of the Chinese community.  Following screening attendees will be encouraged to give feedback on the videos.

The events will help improve the attendees’ knowledge about the COVID-19 vaccines and help them make informed health decisions about vaccine uptake.

Who’s leading the event?

The event will be led by Dr Qian (Sarah) Gong, Associate Professor in Media and Communication (University of Leicester), and supported by Prof Huiyu Zhou in informatics (University of Leicester), and Prof. Ian Somerville in Media and Communication (University of Leicester).

Open to

All are welcome to attend

Of particular interest to

The screenings will be primarily for the Chinese communities as the languages [subtitle, voice-over] in the videos are Mandarin and Cantonese. All members of the public who are interested are welcome to attend as we can also provide materials in English.  

Event Booking details

Online booking will be available soon

Scheduling information

This event will run on three separate occasions: 

Sunday 23rd October 2022 (University of Leicester School of Business, Brookfield House, Leicester LE2 1RQ ); Time: 1-2pm

Wednesday 2nd November 2022 (Wai Yin Society Sheung Lok Wellbeing Centre, Justin Close, Manchester, M13 9UB); Time: 11.30am-12.30pm

Thursday 3rd November 2022 (Wai Yin Society Welcome Centre, 18-32 Brentfield Avenue, Manchester, M8 0TW); Time: 11.30am-12.30pm.

Event booking deadline

24 hours before the event starts